Author Archives: Shannon

What does it take to be prepared for a social media crisis?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: If a social media public relations crisis were to hit your brand … Continue reading

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The Social Analyst Manifesto

The rise of the social consumer, wonderfully illustrated as a social media decision process by Brian Solis, makes the idea of a social media analyst all the more important. The space is grown far beyond social media managers posting stuff on Facebook a… Continue reading

Posted in analytics, Metrics, Social Business, social media | Comments Off

Google Offers Expands to Five New Cities

Google’s daily deals service, Google Offers, is coming to five new locales: Charlotte, Kansas City, Milwaukee, San Antonio and Tampa.
These five cities bring the total number of locales where Google Offers is available to 38.
Furthermore, this nu… Continue reading

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Facebook Timeline-ageddon: Why Now?

Facebook’s steady march to global Timeline coverage just turned into a dash — and it’s really the users who are running.
By making Facebook Timelines the new de facto standard for all Facebook profiles, in effect, the company just held up a … Continue reading

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Judge: Order to Decrypt Laptop Does Not Violate Fifth Amendment [VIDEO]

A Colorado judge has denied a defendant’s argument that the Fifth Amendment protects her from decrypting her computer upon authorities’ request.
The decision came during a criminal trial in which the defendant is accused of bank fraud. … Continue reading

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9 Ways to Dramatically Reduce Email Unsubscribe Rates

Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it’s time to press ‘pause.’
Unsubscribes are, in very technical terms, a huge bummer. S… Continue reading

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Get Ready: Facebook Is Forcing Everyone to Use Timeline [Facebook]

All of you Timeline holdouts: the holding out ends soon. “Over the next few weeks, everyone will get timeline,” says Facebook. And by “will get,” they mean “must use.” Here we go! More »

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5 Google+ Tricks to Dominate Google Search Results

There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied th… Continue reading

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“Don’t Be Evil” Tool Launched Against Google’s Social Engine

A group of engineers who claim to be from Facebook, Twitter, and MySpace has launched a website called Focus On The User. The site urges users to use a modified version of Google in which the search engine will perform a more objective vertical search. Continue reading

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Facebook Timeline and What Marketers Need to Know

Are you wondering how Facebook’s Timeline will impact your business and marketing?Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.However, given Facebook’s history with design change… Continue reading

Posted in business page, custom actions, facebook marketing, facebook personal profile, open graph, personal profile, Tools | Comments Off